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Puchi Puchi Earth is contents for smartphones.

The earth was purchased by giant aliens and
is covered by air bubble wrap
to be shipped into outer space.
What we can do is pop bubbles to stop the shipment.
To save the earth, let's pop the all the bubbles!!

Objectives:

Android™ au presents a new social networking web application
to give users of other smart phones
a chance to see what Android™ has to offer.
Tapping the smarphone screen will pop the bubbles on a Google Map
This location based multiple player game presents a new phase of entertainment in social networking.

Appeal point:

Let's enjoy popping!
Special features of smartphones, such as location based information and tapping are
fully utilized to present a new phase of entertainment

Result:

Puchi Puchi earth gained attention and popularity through various blogs and news sites, after two months
of its debut, 2 million packaging bubbles have already been popped. In the last week, the average
time per visit on this site was 23 minutes. 60 percent of access to the site was by iPhone users.
Gave other smartphone users a chance to experience what Android™ has to offer.

Special note:

This is a web application. Experience it by smartphones.

Object terminal:

[Docomo] GALAXY S/ GALAXY Tab / REGZA Phone T-01C / LYNX 3D SH-03C
[au] IS03 / IS04 / IS05 / IS06
[Softbank] Desire / Desire HD / GALAPAGOS 0035H / DELL Streak / iPhone4 / iPhone3GS / iPad